Rather than jumping straight into visual design, the project began with competitive and industry analysis to understand how ASEG’s peers and adjacent competitors positioned themselves online.

From there, I focused on:

• Establishing a scalable design foundation

• Creating clear UX patterns for complex technical content

• Ensuring the designs were fully documented for smooth internal development

The result was a thoughtful, phased design process that balanced clarity, authority, and usability, while respecting the technical and security-minded nature of ASEG’s audience.

All design work was delivered via Figma, with supporting documentation and assets provided to ASEG’s internal team to ensure clarity and consistency during implementation.