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case study

BIG SKY

coaching

Overview

Website Design & Development for a Leadership
Coach Serving Executive & Enterprise Clients

Lisa Gillette of BIGSKY Coaching is a Los Angeles–based leadership coach and speaker who works with women navigating senior leadership, executive compensation, and corporate culture at the highest levels. With a background in sports television and experience serving enterprise and global organizations, Lisa needed a website that reflected her authority, clarity, and credibility while also supporting the next phase of her business growth.

I partnered with Lisa to redesign her core business website, BIGSKY Coaching, creating a modern, intuitive, and executive-level digital presence aligned with her expertise, voice, and long-term strategy.

Lisa Gillette of BIGSKY Coaching is a Los Angeles–based leadership coach and speaker who works with women navigating senior leadership, executive compensation, and corporate culture at the highest levels. With a background in sports television and experience serving enterprise and global organizations, Lisa needed a website that reflected her authority, clarity, and credibility while also supporting the next phase of her business growth.

I partnered with Lisa to redesign her core business website, BIGSKY Coaching, creating a modern, intuitive, and executive-level digital presence aligned with her expertise, voice, and long-term strategy.

Web Design & Development

FEATURES

The Challenge

Lisa’s digital ecosystem had grown organically over time and was beginning to work against her.

  • She was managing two separate websites (business and podcast), each handled by different people
  • The business website (her primary revenue and authority platform) suffered from:
    • Weak mobile design
    • Slow, reactive updates
    • Limited strategic guidance
  • New initiatives were approaching quickly, including:
    • Finalization of a paid digital course
    • The launch of Season 2 of her podcast
  • There was no single point of ownership for:
    • Design consistency
    • Conversion strategy
    • Ongoing site health and maintenance

For a coach operating at the executive level, this fragmentation created unnecessary friction, risked undermining brand authority, and made scaling more difficult than it needed to be.

Lisa’s digital ecosystem had grown organically over time and was beginning to work against her.

  • She was managing two separate websites (business and podcast), each handled by different people
  • The business website (her primary revenue and authority platform) suffered from:
    • Weak mobile design
    • Slow, reactive updates
    • Limited strategic guidance
  • New initiatives were approaching quickly, including:
    • Finalization of a paid digital course
    • The launch of Season 2 of her podcast
  • There was no single point of ownership for:
    • Design consistency
    • Conversion strategy
    • Ongoing site health and maintenance

For a coach operating at the executive level, this fragmentation created unnecessary friction, risked undermining brand authority, and made scaling more difficult than it needed to be.

Strategy & Approach

Rather than attempting to solve everything at once, we made a deliberate strategic decision:

Focus first on redesigning BIGSKY Coaching (the core revenue and authority site) with the intention to reassess the podcast site later.

This ensured that Lisa’s primary digital touchpoint:

  • Reflected her executive presence
  • Clearly communicated her value
  • Supported upcoming launches
  • Provided a strong foundation for future growth

My role extended beyond visual design into strategic consolidation, UX clarity, and long-term scalability.

Website Redesign & UX

  • Complete redesign of the BIGSKY Coaching website
  • Significant mobile UX improvements
  • Clear content hierarchy for coaching, speaking, and thought leadership
  • Refined CTAs that guide users toward booking and engagement

Brand & Visual Refinement

  • Updated and refined brand color usage
  • Subtle animation and video integration to enhance engagement without distracting from authority
  • Improved presentation of Lisa’s expertise, credentials, and media presence

Conversion & Infrastructure

  • Integration of improved contact form and design
  • Preparation of the site to support her paid digital course
  • Alignment of messaging with the launch of Podcast Season 2

Ongoing Management
& Support

  • Site security and maintenance (firewall, malware scans, backups via SiteGround)
  • Uptime monitoring
  • Plugin and software updates
  • Management and support of both the business and podcast sites for six months post-launch

The results

increase in website traffic
1 x

  • A polished, authoritative digital presence Lisa is confident sharing with:

    • Executive clients

    • Corporate partners

    • Speaking organizations

  • A scalable platform ready to support:

    • Digital course sales

    • Podcast growth

    • Continued brand expansion

  • Simplified operations through a single strategic design partner

Why This Project Matters

This project wasn’t just a redesign — it was a strategic reset for a leadership brand operating at the executive level. By focusing on clarity, authority, and scalability, BIGSKY Coaching now has a digital foundation that supports Lisa’s work today and positions her confidently for what’s next.

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