San Diego based N.E.W You Systems specializes in tailoring unique fitness plans for working professionals in the tech industry. They wanted a modern logo and website layout design that reflected their values of commitment and consistency. I created a figure constructed of bold, black lines that appears to emerge from a circle of orange hues. The image conveys a sense of energetic movement while the company name flows directly beside and within the circle as a symbol of consistency. Within the web design black and grey were used to bring emphasis to that energy. Both projects were a great way for the company to visually communicate it’s unique value proposition.