Based in Southern California, Fouts Boxing Theory is a YouTube content creator specializing in boxing film study. With a large international following, Fouts provides an expert’s analysis on offensive and defensive fight strategies. When I began working with Fouts he lacked a strong visual identity and his social media presence was limited to Youtube.
By establishing his brand’s logo, strategically strengthening his brand’s presence through multiple channels, creating a video intro, and a solid marketing strategy for product sales we were able to:
