Many business owners believe that a generic website design will be sufficient for their needs. However, this is often not the case. The truth is, a custom business website design is important for the growth of every company. It can help to better reflect your business and its unique branding. However, it can be tough to know when you actually need one. In this blog post, we will go over some of the signs that indicate that you may need a custom website design:
1. Your website is not mobile-friendly
One of the first signs that your business needs a website redesign is if your website is not mobile-friendly. In today’s world, more and more people are using their mobile devices to access the internet. With over half of all web traffic now coming from mobile devices, it is essential that your website be designed for smaller screens. If your website is not designed to be viewed on a mobile device, you are likely losing out on a lot of potential customers.
2. Your website is not ranking well in search engines
Another sign that your business needs a website redesign is if your website is not ranking well in search engines. Search engines favor websites that are well-designed and easy to use, so if yours does not meet those criteria, it may be time for a redesign. Additionally, if your website content is outdated or poorly written, that could also be affecting your ranking. If a website is not optimized for search engines, it is likely that potential customers will not be able to find it when they are searching for keywords related to your business.
3. Your website looks outdated and is more than 3 years old
Another sign that your business needs a website redesign is if your website looks outdated. The average lifespan of a website is only 3-5 years, so if yours is older than that, it is likely starting to look dated. If your website has a dated design, it will give potential customers the impression that your business is also outdated. A modern, up-to-date website will instill confidence in potential customers and show them that you are a professional and credible business. Additionally, technology changes rapidly, and your website may be using outdated technologies that are no longer supported.
4. Your website is difficult to navigate
Another sign that your business needs a website redesign is if your website is difficult to navigate. If potential customers cannot easily find what they are looking for on your website, they are likely to give up and look elsewhere. A well-designed website will be easy to navigate and will make it easy for potential customers to find the information they are looking for.
5. Your conversion rates are low (in other words, you’re not getting leads/new customers/orders)
If you have been tracking your website’s performance and have noticed that your conversion rates are low, this could be another sign that you need a website redesign. Conversion rates refer to the percentage of visitors to your website who take an action such as making a purchase or signing up for a newsletter. A low conversion rate could indicate that potential customers are having difficulty finding what they need on your website or that they do not trust your site enough to make a purchase.
6. You don’t have a clear purpose for your website
Every business needs a clear purpose for their website. What do you want people to do when they visit your site? Whether it’s making a purchase, signing up for a newsletter, or contacting you for more information, make sure there’s a clear call-to-action on every page of your site.
7. Your website looks like everyone else’s
If your website looks like everyone else’s in your industry, it may be time for a redesign. A good website should be unique and reflect the personality of your brand. If yours looks generic or bland, visitors may not remember it or be motivated to return to it. And hey, we’ve all been there-you’re researching several businesses for a specific service, find one that you really like, and then call it up to ask more questions and be sold on the service. You get off the phone only to realize that you contacted the wrong business because it looked really similar to another business website. You then decide, oh well, and continue on your day. Or worse, you drove out to the business under the assumption it was a different business but, since you were already there, you decided to go through with enlisting the business you mistakenly mistook for another one because the two websites were too similar to each other.
Do you really want to leave it up to fate and just hope your clients or customers, who are struggling to understand and remember the differences between you and another brand (or brands), will come to you instead?
If you’re ready to begin making changes to your online presence, let’s talk!
